Frauke Ewert EN

Preparing for transition

“I help companies navigating their change processes.  Focusing primarily on individuals who are conducting change processes – Personalities in Management positions – I ensure a secure and successful business transition.

My many years of experience dealing with people and companies have allowed me to recognize the value of the individual’s experience in relation to the whole and consider their strengths and knowledge as resources for further development.

I enjoy working with people who want to affect beneficial change and make a difference. “

Frauke Ewert
Dipl. Psychologin – Human Resources
+49 172 6141341


  • Consulting and coaching for executives
  • Supporting change processes
  • Potential analysis and development consulting
  • Formation and alignment of management teams
  • Building up of a feedback-culture
  • Negotiations with co-determination committees
  • Clarification support for conflicts and difficult disputes


  • Inspiration – Ideas and potentials are leveraged for successful transition
  • Strategy – Complexities are mastered through strategic psychological approaches
  • Clarity – Dialogues and feedback-culture are fostering common change-processes
  • Innovation – Creative approaches enable new solutions
  • Superiority – Flexibility and adaptability deliver a competitive edge

For your Business

‚Psychologists with a profound knowledge of business are increasingly engaged in organizational change processes.‘

As businesses are undergoing fundamental change, so too are the needs of those working for these companies. Not only economic, but also societal and social trends often play a role in the development of the change process.

An appropriate salary provides the basis for a fair employment contract. The psychological contract, in which services beyond the defined duties and compensations are agreed to, is based on trust and appreciation.  Expressions of appreciation and positive personal relationship with colleagues can motivate more sustainably than material reward.

Digitalization provides tremendous opportunities for companies and employees and fundamentally alters the work arena.  Mastering the associated challenges is a crucial task for those in management.

A successful change begins by effectively communicating the importance of the transition. Employee concerns and resistance are to be expected; taking these seriously and building an inspiring picture of what lies ahead helps direct the vision towards the future.  Concrete first steps and successes set the change in motion.  Meanwhile, the combined experiences of the employees play a vital role in the strategic realignment and overcoming the related challenges.


‚Strategic innovations differ from clever expert solutions.‘

‚Learning new, unfamiliar behavior patterns requires a safe and stress-free environment.  Under stress, the same patterns are repeated, and for the worst cases, paralysis and stagnation sets in. Learning requires freedom to experiment.‘

‚Freedom to experiment and a culture of constructive criticism are the best breeding ground for innovation.‘

There is a qualitative difference between strategic innovations and clever expert solutions.

Expert solutions, which offer an alternative approach to business challenges can be derived, for example, through creative methods such as design thinking and other new ways of generating ideas.  What emerges are solutions, already in the mind or the experience, which can be newly applied in the current context.

In contrast, strategic innovations require other approaches and sufficient time. They arise in a process, which requires concentrated, systematic work, patience and intuition.  A deep, thorough analysis of the issue at different levels, an analysis of comparable approaches and finally a completely new combination of possibilities, are steps which lead to the ultimate goal.

Successful leadership

‚Successful leadership is reflected in its ability to make decisions and create the necessary framework providing for employees’ success.‘

Leadership means navigating through unsure situations; making decisions in times of uncertainty and bearing the responsibility of undesirable consequences.

The quality of a management decision is to be assessed only in relation to the circumstances at the time the decision was made.  Were all alternatives and consequences assessed?  Was the best possible option chosen?  If the desired result was not achieved, was the decision still the correct one at that time.

Management decisions carry with them the risk of achieving undesired results with the correct decisions.  To do this with courage and to accept responsibility for it is part of leadership.

 ‚Leaders are ‚believers ‚. In other words they are not there to know which way is the right one.  They are there to be convinced and to believe that the chosen path leads to the goal.‘

‚Leaders are culture creators.  They greatly influence the attitudes and the behavior of their environment.  A culture of change can only develop if management is prepared to embrace change.‘

‚Only those who question their own vision and free themselves from the old structures and familiar roles can portray themselves as role models in the change process.‘

‚Walking new paths, taking on new and varied responsibilities, learning and constantly evolving requires courage – and simultaneously opens up unexpected possibilities.‘



‚Leading organizations and social systems so that they are worthwhile and serve a purpose in society and for the individual, is a challenge in today’s world.‘

‚Every person holds a wealth of potential.  The personal challenge lies in identifying the individual potential and finding the right place, the right activities and the right environment for this potential to flourish.‘

I am convinced of the power of free will.‘

Successful management of organizational dynamics is possible when future developments are anticipated, the available resources utilized wisely and energies mobilized and aligned with the goal.

Those who are focused on their strengths and potential recognize how these can be harnessed, resulting in success.

People have free will and, within a few natural restrictions, are free in their decisions and choices of action.  They must only live with and take responsibility for the consequences.

Life takes place in the present.  Struggling with the past and worrying about the future leads to paralysis and blocks the immediate ability to act.  Steering the focus and strength towards the present and current possibilities maximizes energy for goals and endeavors.

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Frauke Ewert
Dipl. Psychologin – Human Resources

+49 172 6141341